Substack is like working in Corporate: even if you don't like it, you must invest in "personal marketing." Being good at your work (or writing) will only take you to a certain point, and you'll need to "convince" someone else to level up, as Mario needs Luigi to rescue Princess Peach. It feels cringe, bad, pedantic... you name it, but it…
Substack is like working in Corporate: even if you don't like it, you must invest in "personal marketing." Being good at your work (or writing) will only take you to a certain point, and you'll need to "convince" someone else to level up, as Mario needs Luigi to rescue Princess Peach. It feels cringe, bad, pedantic... you name it, but it is necessary. No one will knock on your door because they "knew" you would be there. It's the other way around; you have to make them fall in love with you, and want your work, books, and whatever you have to offer. It's the necessary evil, and I would love not to have to hold hands with that cringy feeling, but somehow, I chose it :)
Substack is like working in Corporate: even if you don't like it, you must invest in "personal marketing." Being good at your work (or writing) will only take you to a certain point, and you'll need to "convince" someone else to level up, as Mario needs Luigi to rescue Princess Peach. It feels cringe, bad, pedantic... you name it, but it is necessary. No one will knock on your door because they "knew" you would be there. It's the other way around; you have to make them fall in love with you, and want your work, books, and whatever you have to offer. It's the necessary evil, and I would love not to have to hold hands with that cringy feeling, but somehow, I chose it :)
We can wish there was another choice, but this is it.